You might have heard it before, but one small change in your daily activities can make a major impact on your day to day life.
It could be a slight price adjustment, a better understanding of how you are servicing the clients, or how you should go about your next hire. We regularly meet CEO's and founders that are looking for those small changes that will impact the future of their agency. Hiring a business mentor is one of them.
Agencies that work with mentors or agency consultants see up to a 100% revenue increase and a profitable bottom line, just as a result using a dedicated resource to support and train your agency. Want to know more?
The Market is growing close to 50% per year, are you?
A business mentor will challenge you in order to try new things. The beauty is that they will know if these activities and changes have worked for other businesses and what the results were. Remember that your agency is in the professional services industry and not unique when it comes to critical success factors. A mentor will give you this gentle push you need to start moving in the right direction, towards your growth goals. They will also help you open up your mind in order to think about how to grow your top line, at the same time your bottom line improves. By focusing on specific growth activities you will have a proven support system to back you up, which makes a significant difference on how you run your agency and what results you'll get.
Read more: Do you really know what profitability means?
A business mentor will help you build a sustainable success strategy
This goes well past the glossy presentation on how you should sell your services. This is all about aligning your “hidden talents” and the passion that made you start your business into an operational system that can work as a business every day, all year around. These strategic exercises are hands-on and will leave you with a clear vision of the path your agency need to walk in order to end up at your goal. A part of this is to get an outside view of your strengths and weaknesses. This is important in order to be a serious player in the challenging business of inbound.
Driving your sales funnel and marketing your services, based strategy and growth plans
The Market and Sell modules are so specific for the inbound methodology and you need a mentor that have lived through these challenges themselves. The mentor you need will have experience with creating agency playbooks, processes and templates for your use. These will then need to be constantly updated and improved by you, based on new learnings and experiences. Here is also were the reporting comes in. A mentor will help you create a high- level business plan to make sure you have a grip on the ever so important cash flow. The business mentor will fine-tune these reports in order to find the most efficient way for you to grow as planned. The KPIs you have decided on will also help you through the most difficult and the most important aspect of being successful as an Inbound Agency owner.
Read more: 5 reasons you must do workshops regularly as an Inbound Marketing agency
The backbone of your business are your people and your services
To service the clients in a consistent, high-quality way is by far the biggest challenge most agencies come across. Up to 3/4 of agency costs are staff related expenses, but the staff is also the greatest asset. A mentor will do an in-depth one on one interview with all your staff and align the organisational structure to your audacious goals. You will then be able to utilise your ability to sell and market on your strengths. This is the area which will most likely require some changes from how you operate today.
So...
Having a business mentor means you will get the help and support in order to make the changes you need to move forward. A mentor will make sure you always prioritise your business goals first and gives you someone to be accountable to when executing your bussiness plans (you wouldn’t believe the impact of such a small detail of having someone pushing you a little bit).
At Growit Group we have made it our business to grow yours. Getting external support is one of the more efficient ways to get you out of the mental and financial “blocks” so many agencies are experiencing.
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