Artikler om agency-positioning

Jason Swenk exclusively helps marketing agency owners to grow and scale their agencies faster by walking them through his proven agency systems. These are the exact systems he developed in order to grow his own multi-million dollar agency that he sold a few years ago.

. . . well, let us help you answer it. Before we start, humour me for a minute, imagine you get a new email from a prospect, they have seen the work you have done with one of your clients and want you to help them too.

One of the first questions we ask agencies that we work with is “What is your agency positioning statement”? We are still finding that more than 9 out of 10 people say that they either started and did not finish, or never got around to doing it as they were too busy selling and running the business.

Do you know where your agency stands? In other words, do you have a positioning strategy for your agency? These are vital questions to be able to answer to grow and scale your agency. If you don’t know where you stand, or what you stand for, then how do you know what to do?

Okay, you are there, you need to grow your agency. According to Outsell’s 9th annual Marketing & Advertising study, U.S. Advertising and Marketing budgets rose to $432 billion in 2014. Those are quite the numbers, right?