Okay, you are there, you need to grow your agency. According to Outsell’s 9th annual Marketing & Advertising study, U.S. Advertising and Marketing budgets rose to $432 billion in 2014. Those are quite the numbers, right? 

Starting to focus on our own strategies - not just customers - Influence Agents

Influence Agents helps IT and B2B Technology to generate Higher Volumes of Quality Traffic, Targeted Leads, Paying Clients, and Loyal Fans, through the Effective Use of Social Media and Inbound Marketing. In contrast with difference from Penguin Strategies, they chose to start the collaboration with the Discovery Package from Growit Group.

You did not decide to to open a digital agency to spend your days and nights stuck in spreadsheets and trying to figure out where your profits are going. Yet if you don’t put in place a system to help you understand this un-exciting side of your business, your financials - then you are putting yourself on a rocky path for the future.

The people in your agency are not hostages, they actually want to work with you, they want to work for your agency and believe in your vision.

A need for change in processes - Penguin Strategies

Penguin Strategies is a sales and marketing agency with offices in Israel and the US. Penguin started its journey at the beginning of 2014. From HubSpot’s perspective, they are one of the few agencies with a presence in the US and EMEA warranting two channel account managers.

Welcome back. Picking up from Part 1, I will be looking at more ways to finding a way back to the reasons you opened the agency in the first place,  so you can be excited about going to work each day and not dreading it.

Finding an agency coach is the thing that will ultimately help a lot of agencies with getting on the right track, and grow to where they should be. Often, agency owners or leaders know that there’s something wrong, but not what exactly. An agency coach can help you find out just that, and also bring an fresh, educated, outside perspective on how things are.

“A good coach is someone who understands you, challenges you, and is the person you can count on to hold your towel, pat you on the back and force you back in the ring when you stumble. They give you the tools to be the leader you were meant to be.” - Meryl Moritz

The area of agency financials is one that we get the most amount of inquiries about. It seems like getting solid advice from people who have run a profitable digital agency, can be a challenge to find. When we work with our agencies, it's the starting point for our consulting and the one area that, when you get it right, has a significant impact on the overall health of your agency. So what sets of numbers should you have to be in control of your business?

10 years ago I had the crazy idea of starting my own Sales & Marketing Agency which transformed into a Digital Agency, and then an Inbound Agency. Today we are an Inbound Sales, Inbound Marketing and Website Agency.