In part one of "How having a great team can help you have a great agency" the focus was on building out your vision and presenting it to your team and then creating a competency map scoring the skills of each person in the agency. If you have executed those steps you are now ready for [Part 2].

Okay, things are not adding up. Either you are not delivering what the client is paying for or you are delivering more than that. So should you lower the price or make it higher? Should you change how you do things or not?

One of the most rewarding and intense relationships in a digital agency is that between the owner of the business, generally an entrepreneur, and the people that work for the agency – employees. Make sure you have the right people in the right place and in that, utilize the great minds you have recruited to work for you.

Congratulations you own an agency, that’s a big deal.

It was really not a part of your masterplan when you decided to open your agency - to be spending hours every month mulling over financial spreadsheets, wondering if at the end of the year you are going to turn a profit. Yet here you are in meetings with your bookkeeper and accountant trying to figure out where the money that comes in, goes to.

Welcome back - here is a quick summary of the last two parts of this series:

To make your team successful, you need to have your processes in place. I bet you can imagine your agency, a place where everyone does things like they want to. No rules, processes or procedures in place. Customers are complaining, employees are complaining. You, in the middle of it all. No control.

One of the first questions we ask agencies that we work with is “What is your agency positioning statement”? We are still finding that more than 9 out of 10 people say that they either started and did not finish, or never got around to doing it as they were too busy selling and running the business.

Growth is a very subjective word and can mean different things to each digital agency owner. Maybe you need to grow a particular part of your agency, develop as an agency owner, or grow your whole company?

Do you know where your agency stands? In other words, do you have a positioning strategy for your agency? These are vital questions to be able to answer to grow and scale your agency. If you don’t know where you stand, or what you stand for, then how do you know what to do?