Most agency owners have an important role in the business, sales, account management, marketing, web development, which all takes up most of your time. Then there are all the tasks involved in managing people, running the business, sending invoices & chasing payments, etc. By getting a coach and having a weekly meeting with them, they can help you prioritize your tasks to help get some free time in your diary and to start thinking about how you can work ON the business, not just IN the business.
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You have got yourself to a stage in your agency where you have to hire people on your team so that you are only wearing one or two hats, and you are starting to have time in your week to think about the future of your agency. Your work with a coach at this point could be focused on a 2-3 year plan where they can help you plan that out, set tasks for you to compete and meet with you monthly.
You have got a 3 or 5 or 10-year plan drafted out, but now you need help on hiring the right people to get you there. By hiring a coach for this step, they can help you with clarifying your organisational chart, setting your recruitment process and defining your business model. They could help you set up a board of directors if that was the direction you choose to take. Also, your existing employees will benefit from having a career plan, skill mapping and a coach to help them succeed in their role.
This is a really exciting time to be a Digital Marketing Agency. There are currently many larger agencies looking to acquire smaller ones, in order to expand their services and build an Inbound or Digital Marketing Team. The right coach can firstly help you set up your financial picture to show the buyer that you are a good purchase. They will help you refine your processes as this is fundamentally a key part of what buyers are looking for: a business with revenue prospects and a repeatable system to generate that revenue. Your coach should be able to connect you through their network to suitable buyers and help you prepare for the interview process that comes along with an acquisition.
There are plenty of more reasons to start working with a coach. These are just some of the typical phases that we see digital agency owners find themselves in. If you feel like a coach can help you personally and professionally (and you can afford to engage one then do your due diligence)? Then get one that knows your industry, someone you feel you will enjoy working with and that you trust them to share your financials and your feelings with. Make this the best year of your agency by hiring the right coach to get you to the place you want to be.